Bragg Jam Brings Out Largest Crowd To Date
People in Macon rock out on Saturday as one of the area’s biggest music festivals comes to town celebrating the legacy of two brothers.
The annual summer music festival, Bragg Jam hosted 46 bands playing 12 different venues around town for a night of music and celebration. People purchased wrist bands for $20 which gave them access to the different hotspots and discover the meaning of Bragg Jam.
"Means lots of people downtown which is always a good thing,” Bragg Jam participant Chris Nylund said.
About 3,000 people wandered around Macon on Saturday night for the annual concert crawl that honors brothers Brax and Tate Bragg, local musicians who died in a car accident in 1999. The jam began as a small get together to honor their memory.
"Started as an informal gathering of friends and from there it has taken off," Bragg Jam Board of Directors President Andrew Blascovich said.
Event organizers said this crawl was the largest ever with various genres of music from hip hop to alternative. While the crowds enjoyed the music, Blascovich said the venues are ringing in a different tune to the sound of the cash register.
"The night is probably one of the best night’s downtown businesses will see all summer," he said.
Manager of the new venue in town, Roasted, agreed with Blascovich.
"It helps because it gets our name out there,” Roasted Manager Nick Rizkalla said. “We're on various flyers and posters and look at the business in here right now and it's only 5 o’clock so that tells you something."
While businesses expect a boost, local crawlers said they are hoping the event will change the image of the downtown area.
"Bragg Jam is one of those events that brings people downtown and hopefully that breaks down that stereotype that there isn't a whole lot going on," Nylund said.
The event operates as a non - profit group and all proceeds from the night will go to benefit the Ocmulgee Heritage Trail.