Annual EEO Public File Report Form       

Covering the Period from December 01, 2011 to November 30, 2012

 

Station(s) Comprising Station Employment Unit: WGXA

 

 

Section 1:  Vacancy Information

 

Full-time Positions

	Full-time Positions Filled by Job Title	Recruitment Source of Hire	Recruitment Sources Used see list – Section 2
1	Anchor	20	1-13, 16-21, 26, 27
2	Meteorologist	19	1-13, 16-21, 26, 27
3	General Manager	25	1, 2, 13, 19, 21, 25, 28
4	Reporter	20	1-13, 16-21, 26, 27
5	Reporter	19	1-13, 16-21, 26, 27
6	News Director	23	1, 2, 13, 19, 21, 22, 23, 25, 28
7	Business manager	25	22, 25
8	Executive Producer	19	1-13, 16-21, 26, 27, 29-31
9	Anchor	19	1-13, 16-21, 26, 27
10	Anchor	19	1-13, 16-21, 26, 27, 29-31
11	Account Manager	19	1, 2, 13, 19, 20, 21
12	Account Manager	22	1, 2, 13, 19, 20, 21, 22
13	Account Manager	21	1, 2, 13, 19, 20, 21
14	Reporter	19	1-13, 16-21, 26, 27
15	Director – News Production	21	20, 21, 22, 23
16	Producer	21	1-13, 16-21, 26, 27, 29-31

Total Number of Persons Interviewed During Applicable Period:  93

 

 Annual EEO Public File Report Form    

Covering the Period from December 01, 2011 to November 30, 2012

Station(s) Comprising Station Employment Unit:  WGXA

 

Section 2:  Recruitment Source Information

	Recruitment Source	Entitled to Vacancy Notification	Total # Interviewees This Source
1	Macon State College, Barbara Warren, 100 College Station, Macon GA 31201 478.471.2700	Yes
2	Central GA Technical College, Tony Turner Director, 3300 Macon Tech Dr., Macon GA 31204, 478.757.3400	Yes
3	Middle Georgia Technical College, Patrick Ivey, 80 Cohen Walker Dr, Warner Robins GA 31088, pivey@middlegatech.edu, 478.988.6800	No
4	Fort Valley State College, Career Services, 1005 State College, Ft. Valley GA 31030, 478.825.6301	No
5	Mercer University Career Services, Steve Brown, 1400 Coleman Ave, Macon GA 31207, 478.301.2863 brown_sr@mercer.edu	No	1
6	University of Georgia Career Center, Frances Purcell, Clark Howard Hall, Athens GA 30602, 706.542.3375	No
7	Georgia College & State University, Student Placement Services, Milledgeville GA 31061, 800.342.0471	No
8	Spelman College, 350 Spelman Lane S.W. Atlanta GA 30314, jrayner@spelman.edu	No
9	Wesleyan College, Attn: Monica Moody, Director of Career & Internship Services, 4760 Forsyth Rd. Macon GA 31210, careerservices@wesleyancollege.edu	No
10	Savannah College of Art & Design, Office of Career Planning & Placement, P.O> Box 3145, Savannah GA 31402, 912.525.4653	No
11	Clark Atlanta University, Job Placement Services, James P. Brawley Dr., Atlanta GA 30314, 404.880.6701 Emita Hemmitt, ehemmitt@cau.edu	No
12	Connecticut School of Broadcasting Atlanta LLC, Myi Marshall, 1117 Perimeter Center W. Ste. N301, Atlanta GA 30338, 770.522.8803	No
13	GA Dept of labor, Job Placement, 3090 Mercer University Dr. Macon GA 31204 478.751.6164	Yes	1
14	Goodwill Job Connection, 3177 Macon Tech Dr., Macon GA 31208 Fax 478.471.4837	No
15	Middle GA Consortium, Theresa Dean, 124 Third St. Macon GA 31201 478.983.4771	No
16	NAACP-Macon Branch, David Booker, President, PO Box 6452, Macon GA 31208 478.745.9944 naacpmacon@cox.net	No
17	GAB, Donna Highberger, 8010 Rosewell Rd. Atlanta, GA 30350,  770.395.7200	No
18	NAB, Alex Fonchez, 1771 North St. NW Washington DC 20036, 202.429.5359	No
19	Tvjobs.com markch@tvjobs.com	No	33
20	WGXA website	No	9
21	WGXA internal job posting	No	9
22	referral	No	14
23	Employee/former employee referral	No	7
24	Atlanta Press Club, 191 Peachtree St. NE, Ste 4900, Atlanta GA 30303 www.atlantapressclub.org	No
25	Spots N Dots	No	17
26	Nat’l Assoc of Black Journalists 1100 Knight Hall, Ste 3100 College Park MD 20742 www.nabj.com	No
27	Natl Hispanic Media Coalition, Job Placement Services, 3550 Wilshire Blvd, Ste 670, Los Angles CA 90010, info@nhmc.org	No
28	Rick Gevers and Associates Rickgevers.com	No	2
29	University of Florida universityofflorida.edu	No
30	Florida State University ubunz@fsu.edu	No
31	Central Florida University Tim.brown@cfu.edu	No

 

 

 

 

Annual EEO Public File Report Form 

Covering the Period from December 01, 2011 to November 30, 2012

 

Station Comprising Station Employment Unit: WGXA

 

 

 

Section 3: Outreach Initiatives

 

 

WGXA regularly hosts students interested in acquiring the skills needed for broadcast employment as interns. WGXA News department hosted an intern who was exposed to the process of generating story ideas for the newscasts, gathering video and interviews to build a story, writing a script, shooting a standup, editing a package and presenting a package intro and tag during a newscast. The intern witnessed a reporter gathering video for a vo and a soundbite for a vosot during a newscast.  The intern was exposed to the process of building a rundown and executing a newscast. The intern successfully completed the internship and used the experience at the station to secure employment at a station in a larger DMA. 

 

WGXA Sales department hosted an intern.  This intern shadowed account executives as they called on clients and was exposed to different styles of the sales process, the difference between calling on a new client and calling on an existing client and then all the steps required to get a spot on the air.  This intern is using his experiences with WGXA to secure employment in the broadcast industry.

 

WGXA staff discussed their careers in journalism and TV news at the following schools: Fort Valley State University, Steward Chapel AME Church Vacation Bible School, Weaver Middle School, St. Peter Claver School, Sonny Carter Elementary School, Jesse Rice School, as well as Timothy Price Church and the Mentors Program of Bibb County

 

During the reporting period our chief meteorologist made several visits to area schools.  He discussed careers in broadcasting in general and talked specifically reading the job of a meteorologist. 

 

During the reporting period the station engaged a sales consultant firm, Go Entertainment LLC to provide two seminars to the sales team to help them develop their skills in areas that will make them successful in their chosen field and could lead to career advancement.  These seminars focused on ways to utilize available inventory to meet both the client and the station’s needs.

 

The Fox Network hosted a program called “Fox Summit 2012” for our sales staff.  The purpose was to educate Fox television station sales staff on how to sell Fox network programming, giving very specific instructions on how to sell against programming in the same periods on the other network stations.

 

In July of 2012 the station sent the Operations Manager to the Fox network sponsored Fox Promotions Executive Conference.  Training seminars included sessions on effective use of social media and other internet marketing; special previews and insight into the programming choices and priorities for the coming seasons and how to best promote them; and research analysis for various demographics and ideas on the best ways to reach them.  As the broadcasting industry evolves this is critical training for broadcast employees.

 

In July of 2012 the station provided training on how to work with our ratings provider, Nielsen, to an employee working in the Traffic department to facilitate moving into the Programming Coordinator position.

 

On September 13, 2012 training was provided to the sale staff by training provider Summit Seminars.  This training focused on increasing the skills of the sales staff with proven techniques. 

 

In October of 2012 the Operations Manager created a manual for training the news staff on editing and delivering their video and news stories via broadband file transfer as well as over the ENG truck’s microwave signal. The manual was distributed to the staff, and then 3 training sessions were scheduled over about a week, training 15-18 employees in total. The manual and subsequent training took them step-by-step through the process of pulling their recorded video into a laptop for editing, then sending and receiving video and other files via FTP over a 4G wireless broadband connection. They were alternatively trained to play the video out of the laptop over the truck’s live signal.

 

During the reporting period,  job openings in an “upper-level” category (i.e., officials and managers, professional positions, technicians, and sales) were reported in a job bank or newsletter of media trade groups whose membership includes substantial numbers of women and minorities.

 

Ongoing – Regularly scheduled sales staff training by the station sales management team.

Sales Training Program: Program designed to give AEs a better understanding of the fundamental building blocks of a successful sales operation. With higher level AEs, more in depth training is used to groom for management.  Topics trained are as follows:  Prospecting, qualifying, needs analysis, uncovering and developing client budgets, proposal development, ratings and share points and how these metrics affect transactional business.

 

Ongoing – Station tours to different organizations that explain the technical and the news side of the business.  Tours were briefed on all departments at the stations, given information on education needed for various broadcast careers.